How it all got started
We wanted this new product to be able to use the proven techniques and patented process of air flow with close-coupled cooling, closed- loop cooling and now the new shared plenum.
Russ spent his research time asking the old employees where EMS had fallen short, what was the objections to the previous units and where could we create a new group that would help bridge the gap between these incredibly rugged units and a more indoor unit with the same great efficiencies. With this information and the ever turning mind of Mike, we evolved the product line.
This page is not about the products, it's about the people, but it's very hard to tell you about the leadership of this company without talking about the story and the products themselves. Instant Data Centers is a product focused company; we must provide the best in our niche or else. Our product is about being efficient, versatile and breaking traditional assumptions.
Russ Dailey, CEO
1980 was the year that Russ’s father started his company, Kirkland Fireplace; Russ was born one year later. His entire life he was raised in a metal fabrication, design shop and manufacturing plant for fireplaces in the Seattle area. His father went on to successfully patent and trademark a line of fireplaces that would be the only fireplace ever to be EPA certified. This fireplace called the Fireplace Xtrordinair. The secret to this fireplace was the air flow; it burned so hot and so clean that it was fully legal to burn a wood fire during a burn ban. During this time Russ grew to love working with his hands where he learned to be a welder & fabricator. Russ had a few other passions too, baseball & computers. Russ became a go-to computer guy for all his friends and family who drove a desire of wanting to learn more. Russ went to college to play baseball and went on to get his degree in Business MIS and Computer Science.
Russ left Washington and moved to San Francisco to go work in the financial markets and big data. From the Financial Markets to the Domain market and Internet giant GoDaddy.com where he worked with GoDaddy’s largest clients domain portfolios, aftermarket domains and aiding his clients in methods to be / stay profitable in the hosting and domain industries. When Russ left GoDaddy.com in 2013, he helped start an Arizona VAR called Avisolve which grew to become a very successful company. Then came Russ’s introduction to Elliptical Mobile Solutions (EMS). EMS was already in Chapter 11 and needed a loan to continue to operate under the care of a trustee while the sale of the assets was being organized.
Russ instantly knew the value of EMS because what he saw was the same efficient airflows that his dad, Rick Dailey, had shown him so many years ago. Russ had spent well over a decade mastering different types of high-end technology and had been involved in the establishment of many data centers, so when he saw the way EMS was cooling the equipment, it reminded him of the efficient ways his father used airflows to create clean, efficient heat, but in reverse.
Russ knew that he needed to be a part of this, so he found investors and created Instant Data Centers and purchase Elliptical Mobile Solutions. Today Russ has his dream job as CEO of Instant Data Centers where he gets to spend some of his time on his computer, and with partners, one of his favorite things is to walk back to the warehouse and pick up some welding gear to do some work with his hands in the shop.